Kotak Securities, a brokerage subsidiary of Kotak

Kotak Securities is known to create cutting edge processes that help people understand and get involved with trade related matters better. This book, too, has been brought forward to educate both first time investors as well as investment pros who may want to brush up their skills. The book covers topics related to investment and stock markets in a simple manner, with inclusion of easy to understand illustrations, examples and a workbook to test the knowledge.

The book is already generating quite the raves as it tops the best selling charts across the nation. Kotak Securities plans to roll out local language versions of the book in the near future, with versions in Hindi and Gujarati already available on stands.

For a sector that is prone to high risks, a growing need is felt to make people understand the nuances of investment sector better in order to equip and empower them to make wise decisions. As pioneers in the stock broking sector, this initiative by Kotak Securities reflects its involvement in the process of developing the market and people involved with it. By educating and demystifying stock market related jargon, processes and systems, Kotak Securities has provided a platform for people from all strata and sectors to understand investments better. 'We see this as one step towards building a nation of entrepreneurs', noted B Gopkumar, Executive Vice President, Kotak Securities; during the book launch.

Kotak Securities has been accorded with many accolades for coming up with people-centric initiatives that help them understand and undertake investment options without much difficulty. Recently, it has been awarded by Institutional Investor publication as India's highest ranked firm in its inaugural All-India Research Team survey and was the only local brokerage to feature in the top five listing