interview-sodastream to tap into india market - ceo

* India distribution partners are expected to be announced within 6 months * will also focus on Brazil and China will continue to focus on the USS.
Fareha Khan\'s share of pct mkt in October 24 was less than 1 (Reuters)-
SodaStream International Ltd. is evaluating the size of the kitchen appliances distributor in India as it wants to enter Asia no. 3 economy —an about-
Six months ago, it avoided emerging markets because of poor water quality.
SodaStream, listed on Nasdaq a year ago, valued at about $0. 673 billion, and chief executive Daniel Burnbaum said in a telephone interview that the company is expected to announce in six months
\"We are evaluating potential distribution partners,\" Birnbaum said . \" SodaStream is concerned with Indian companies, not multinational companies, because the best distributors are usually local, he added
\"I don\'t expect anything huge (revenue)
\"Figures from India in the first two years,\" Birnbaum said . \" He noted that it would take time to build distribution and infrastructure.
Birnbaum told Reuters that he was not interested in emerging markets such as India because of the poor quality of tap water in these countries. A pre-
He said that the necessary condition for entering India is to provide a comprehensive solution for water treatment.
\"I can\'t tell you now if it will be part of the device (sodamaker)
But we want to provide a complete solution for the Indian market.
\"We need (Indian)
Consumers who turn tap water into soda. . . ” he said. Israel-
In the global carbonated beverage market, SodaStream competes with Pepsi and Coca-Cola.
The company\'s brand dates back to 1903 when the company\'s machines produced soda water.
Early clients included the British royal family.
SodaStream sales of caustic soda
Manufacturing machines, flavors, carbon dioxide replenishment and reprocessing
About a decade ago, carbonated bottles were available around the world, but only in the United States, the world\'s largest carbonated beverage market.
The brand currently sells more than 7,000 stores in the United States
Through the ass like Bed Bath and other retailers, Cole.
Macy\'s and Williams Sonoma
And Burnham said that the United States. S.
Although SodaStream wants to expand into other markets such as India and China and Brazil, it will remain a focus.
Birnbaum said SodaStream has less than 1% of the U. S. market, which accounts for the fifth largest global consumption of carbonated beverages.
Sales of SodaStream amounted to EUR 2010, or EUR 0. 16 billion ($213 million)and at end-
Cash and cash equivalents in June were close to 75 million euros.
Earlier this month, the company said it would buy Italian beverage system maker CEM Industries for undisclosed amounts, and had previously said it plans to launch products, restaurants and hospitality for offices next year. The company —
Have a complete forecast
Annual sales will grow by 30%
Plan to launch the next-Generation plug
2012 at sodamaker.
Over the past three months, SodaStream\'s stock has fallen by more than half.
The poor performance of the S & P household appliances subsidiary was about 19% lowerindex —
The last transaction was $34. 07.
The initial public offering in November 2010 was $20 per share. (
Reports from Bangalore ha Khan in Bangalore
Editor Ian Gagan)