How the hardware tool industry can survive in fierce competition1

Hardware tools include various brushes, manual, electric, pneumatic, cutting tools, auto maintenance tools, agricultural tools, lifting tools, measuring tools, tool machinery, cutting tools, jigs and fixtures, knives, molds, cutting tools, grinding wheels, drill bits, polishing Machines, tool accessories, measuring tools, cutting tools, abrasives, etc. With the continuous application of modern scientific and technological achievements in the industry, competition in the hardware industry has become increasingly fierce. No matter where you want to gain a foothold in the hardware industry, you must fully understand the development of the market.　　 The majority of domestic manual tool companies are mainly low-end products or OEMs, while high-end products and branded products are still controlled by European and American countries. Because the profit margins of manual tools are shrinking, and the space for price reductions is declining, it is difficult for companies to build core competitiveness by relying on price competition alone, and new development paths should be explored.　　The hardware industry is an important part of my country's light industry, and it is a sunrise industry that is fully competitive and closely related to people's lives. According to relevant data, more than 99% of the enterprises in the industry are private small and medium-sized enterprises, mainly distributed in Guangdong, Zhejiang, Jiangsu, Shanghai, Fujian, Shandong, Hebei and other provinces and cities. At present, the output of many hardware products in my country ranks first in the world. Lighters, zippers, vacuum flasks, wrenches, pliers, zippers, knives and scissors all occupy a very large share in the global market, and their impact on the world's hardware industry is increasing. . At present, China's hardware products exist in more than 220 countries and regions around the world, and my country's status as a major producer of hardware products has been established. According to Luo Baihui's survey data, the total output value of the hardware industry has reached 800 billion yuan. In 2005 and 2008, it maintained a growth rate of more than 15%. In 2008, the export of the whole industry reached 50.3 billion US dollars, accounting for about 40%-50% of the industry's total output value. %, in addition to an increase of 7% in 2007, it has been maintaining a high growth rate of 20%-30% before. However, since the fourth quarter of 2008, the unprecedented global financial crisis has had a huge impact on export-oriented companies. Overnight, export orders disappeared, and some signed export contracts even paid deposits and were returned under various excuses. Industries such as tool hardware, construction hardware, locks, knives and scissors, and zippers are most affected by this crisis. Some people say that this is a battle without gunpowder. There is no real enemy in this battle. The real opponent is yourself. Because many of our export companies are mainly OEMs and do not have their own brands and sales channels, our weaknesses have been fully exposed in this financial crisis. The customs import and export statistics in 2010 show that the total export of hardware products nationwide in the first half of this year was 26.396 billion U.S. dollars, a year-on-year increase of 33.2%, and imports were 7.984 billion U.S. dollars, a year-on-year increase of 25.1%. Some hardware products provided by the National Bureau of Statistics last year Semi-annual output analysis shows: the output of locks was 850 million, an increase of 17.5%; the output of household gas stoves was 12.588 million, an increase of 5.8%; the output of household gas water heaters was 6.886 million, an increase of 63.6%. The output of household range hoods was 8.305 million. , A year-on-year increase of 34.7%; the output of daily stainless steel products was 1.105 million tons, a year-on-year increase of 51.4%. Among them, power tools are the most widely used hardware tools in the whole society. With the progress of the times and society, the power tool market is developing rapidly. The harm to consumers caused by quality problems in various aspects of power tools has also occurred from time to time. Therefore, the requirements of power tools on the domestic market in countries around the world are becoming increasingly strict. The European Union has formulated a special 60745-1 standard for hardware and power tools. Its purpose is to establish specifications for hardware and power tools and to carry out technical specifications for power tool products that enter the European market, so as to reduce or avoid harm to consumers caused by power tools. Europe has also introduced an electrical certification law.　　All specifications and series of power tool products exported by relevant companies to the EU must pass the EU Electrical Directive certification and be marked before export. Products that are about to expire must apply for certification in time. In addition, within the inspection time of power tools, companies need to make relevant preparations in advance. Companies need to accumulate experience in response, and the products involved will be adjusted accordingly in accordance with EU regulations, otherwise they will be eliminated by the market. In the face of increasingly fierce market competition, if domestic companies do not pay attention to this, it will affect their long-term development. Good sales and service are also the top priority. Most of the power tools sold in the world are produced and exported from my country, and my country has become the world's major power tool supplier. With the development of the power tool industry, some problems have become increasingly apparent. In particular, the progress of the reform of the scientific research and development system is slow, and the gap with foreign countries is obvious. The export products have low foreign exchange earnings, low performance levels, low prices, small enterprise scale, low concentration, and raw material price increases, which have severely restricted the further development of the industry and Quality improvement. Power tool companies must seize the new development situation, increase scientific and technological innovation, actively carry out product certification, speed up corporate technological transformation, improve supporting measures, actively create conditions, absorb foreign capital, and promote corporate asset reorganization. Only in this way can they survive the new situation. never fail. www.mxbrushmachinery.com