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Professional Brush Making Machine Manufacturer since 1988.CHINA

goodlass gears up. (international coating scene).

by:MX machinery      2019-08-31
Passion activities goodass Nerolac coatings Co. , Ltd (GNP)
Second largest paint company in India.
The company\'s goal is to achieve impressive three-digit growth in the next few years from the current sales of about $0. 155 billion, and a series of initiatives have kept ptit busy.
The most striking festival event is the eye-catching Festival event on TV.
It claims that \"with Nerolac, it is Har DinDiwali\", meaning \"diwali every day \".
The company\'s decision to actively make money in the decoration sector reflects the choice of women used in business ---
Top stars in two of the most successful Daily Indian soap operas.
The theme is \"daily Diwali\", which is due to the promise of daily prizes such as TV, washing machine, refrigerator and microwave oven ---
All of this was set up for Diwali, the festival of Diwali in November.
Grand Prize--a premium car--
Will be issued during the festival.
The company now promotes its core brand in the decoration area under the \"recognized brand\" program.
So it\'s now the Nerolac all scapes, Nerolac Excel and Nerolac Suraksha on the market.
So, in any case, what does goodass Nerolac paint do in the decoration market?
After all, it is India\'s industry leader in the automotive, white home appliances and engineering industries.
Unlike the rest of the world, India\'s industrial sector accounts for only 30% of the entire paint market.
Although GNP provides products to almost all OEMs on the market, such as Maruti Udyog, Tata Engineering, and Indian collaborators such as Ford, Mitsubishi, Volvo, Honda.
The economic downturn of the past few years has brought a severe situation to the sales of MAETA cars.
This has even affected the valuation of GNP shares, whose earnings are seen as fluctuating due to excessive reliance on the automotive industry.
Good record of Kansai Paint as an industrial participant, no wonder GNP (
Kansai holds 65%)
Also provide value-
By introducing better and newer technologies, they add services to their industrial customers.
However, this is not necessarily added to their top.
For example, a less likely trade-off is that each vehicle uses less paint, and because of improvements in paint technology, the paint lasts longer than before.
Unfortunately, in the past few years, with the decline in operating profits, better paint does not necessarily bring better prices.
Other initiatives include the introduction of innovative technology products such as lead-free coatings to help customers cope with environmental challenges, making the company the first Indian company to offer such coatings.
In the decoration market, the company has introduced this color in Mumbai and Kerala --
Minimize the devices that keep the recipe in memory under the customer name for future reference. This machine--
Also called Magic Eye--
Enables the client to match any shade he or she wants.
The company also provides
Bacterial coatings used in the most important places of hygiene.
Stay motivated within the company and have taken steps to keep 2,300 of nerlass NerolacPaint-
Have strong staff enthusiasm.
The company has started a \"balanced scorecard approach\" developed by London-based aglobal management consulting firm Cedar \".
This work is carried out at management by assessing individual skills and will be introduced into another initiating activity called the Development Center (DC).
According to the company, DC will help senior cadres with effective succession planning at the general manager and VP level.
Planning and delivery, decision making
Constant innovation and creativity are part of the DC model.
At the end of its operating supply chain, goodass Nerolac Paintshas formed the core dealer Club, which occupies the top 100 of the country\'s 11,000 dealers.
This group has contributed 20-
The total sales of the company is 25% per year.
As an incentive, these dealers participated in the annual meeting held in Hong Kong.
The company plans to focus on building relationships through ongoing conversations and feedback with these key core dealers.
Other plans for goodass neroolac include making the Indian business the purchasing center for its parent company Kansai coatings because the production costs here are cheaper.
The economy is getting better?
Another glimmer of hope for GDP is that there are signs of recovery in certain economic sectors.
As more and more citizens decide to own washing machines, refrigerators, etc. , the demand for durable consumer goods is expected to increase.
In the past few quarters, sales for both have soared.
Wheel, the ultimate vehicle for the Indian middle class.
In addition, the cyclical nature of car sales (
Good year last year was 1999)
Complete circlesooner is expected, not later.
In the coming months, this improvement will have a multiplier effect on the wealth of GDP.
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