advertising; new nail polishing system

By PHILIP H. DOUGHERTYSEPT.
1984 this is a digital version of an article from The Times Print Archive, before it starts online in 1996.
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There are many Cheshire
Yesterday morning, people from the pond gathered at the Helmsley Palace Hotel to provide moral support for the Supreme Management to announce a major new product development
Described as \"outstanding breakthroughs\" and \"apart from revolutionary breakthroughs \".
The company\'s Cutex division produced the first color nail polish in 1916 and is now using some writing tool technology to produce brushes
Pencil-
It calls it the nail polish molding applicator for \"The first new nail polish system in Nail Polish history,\" and it will \"make bottled nail polish obsolete forever \".
\"When Terence Ogen Braun spoke (
He is the fourth speaker, which is consistent with his level, and he is vice president of cosmetics for Prince matterabali\'s Department)
He said, \"a group of women my daughter is in this business, no longer using brushes and bottles.
\"Part of the product was manufactured by the Japanese pilot pen company, known as the polishing pen, with the subtitle\" automatic DingTalk color of Aziza \".
\'\'Aziza is one of three components of the Prince\'s Matchabelli division, previously only related to eye color --
Mascara and eye shadow
AdvertisementWaring & LaRosa, B of the subsidiary. B. D. O.
, Has run a commercial ad on the test market and is ready to publish print ads in national magazines around the same time in January.
In terms of advertising spending, sir.
Augenbraun said the company hopes to complete 1985 with a 8% share of the $0. 2 billion nail polish market and believes that this requires a 20% Voice share in the first place, that\'s how ad professionals describe their share of total spending in a category.
They are estimated to be $4.
5 million, of which $2.
It will cost 8 million in the first half of this year.
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Survived in the mainland stands
Breakfast is over, Ralph.
Ward, the president and president of Chesebr, was the first Wall Street analyst and journalist to warn that they had come together, looking forward to \"a brilliant breakthrough\" and then introduced Edward I.
Rabin, who is the chairman of Prince Pachelli, said, \"He led the charge with his team. \'\'And Mr.
Before introducing Mr. Rabin
In addition to Aziza, the cosmetics industry has generally remained flat since 1980, Augenbraun said, and the company decided in 1982 to be active in the market and received sales and profit returns of up to 15 to 20%.
It sold more than $55 million last year.
So far, there is no lineup of all speakers including Kenneth R.
Lightcap, vice president of public relations and investor relations who spoke first, mentioned 8: 30. M. gathering.
Until after Mr.
Augenbraun talked about the status quo of the cosmetics industry and the death of well
A well-known brand like Love once said, \"need the commitment and determination of the enterprise, understand the marketing of packaged goods, pay attention to the needs of consumers,\" he mentioned this magical name, the polishing pen of azizza.
By that time, the lighting in the room had begun to darken, and the lights began to flash on the wide screen of the film, with an extraordinary sight from which to see a sky of ups and downs
A version of this article was printed on page D00021 of the National edition on September 12, 1984 with the title: advertising;
New nail polishing system.