Meixin Comb Brush Machinery
A leader in this industry ,specializing in brush making machine line for more than 14 years.
what makes a nail polish worth $50?
by：MX machinery
2019-08-30
Not long ago, young actress Federica Di Martino came to New York from Rome and strolled to the West Village boutique in Christian rubrating, on a pair of sixinch stilettos.
She was sitting on her heels, a knockout match.
Can she walk?
Of course, she said with a smile as she leaned against the front door for support.
\"I can go from here to the other end of the store.
\"For your own benefit, the function has never been in Mr.
List of priorities for Louboutin.
To prove this, look at the designer\'s latest project, 31 colorful nail polish collected in a piece of jewelry
Like glass bottles, the top of the top is as high as the top.
This is a statement that may be more suitable for display than the Breeze app.
\"The bottle is not practical,\" said Mr.
Louboutin admitted last week.
\"But, just as high heels may slow your walk, this long hat requires you to spend some time painting your nails.
He says his goal is to \"bring beauty to the realm of fine arts\" to create a rare object that takes a place on a woman\'s dresser.
There is a price for this grace, a Intoxication
Induce one there. Mr.
Louboutin is not the first designer to put his name on a luxury lacquer.
Prior to that, there were, among other things, Jason Wu, Mark Jacobs and Tom Ford, whose Polish wine was sold for $32 a bottle.
But he was the first to reach the $50 mark, an exciting move to lift nail polish to an unprecedented high. Mr.
Louboutin attributed the leap to the business needs of the luxury industry.
\"I can\'t think of the price,\" he said . \"
\"There is no reason to add normal products to the beauty category.
He can\'t find any debate among professionals in the industry.
Karen Grant, a beauty industry analyst at consumer research firm NPD Group, said: \"The packaging is great and exclusivity creates demand . \".
In addition, she added.
Louboutin\'s beauty business debuted on Saks Fifth Avenue in August and is unlikely to encounter too much resistance in terms of status --
Drive shoppers, they are high
Terminal treatment and cosmetics have only been strengthened since the recession (
It doesn\'t matter, these products often have a price of 300 to 500%, which is comparable to perfume products, far exceeding the price of designer clothing).
\"The mark of this category is quite astronomical,\" said Ed Burstell . \" As the general manager of Freedom in London, he has the final say on which cosmetics and treatments the store will carry. Mr.
Burstell is a veteran of Bergdorf Goodman and Henry Bendel, where he helped revitalize the beauty department.
He said: \"Unless there is a secret ingredient, these marks are related to consumer psychology and brand.
Bernard Bonneau, general manager of fiusa USA, France, noted: \"We are not the paint industry, we are the cosmetics industry.
You\'re not selling a $1 product.
You\'re selling what customers dream.
\"However, customers may rarely think of the huge gap between the cost she pays for her favorite varnish and the actual cost of producing it.
Worried about alienating customers, industry insiders declined to name and set the cost of a bottle of wine at 5 to 20 cents, a figure that could rise to 30 cents for special features.
The price of the brush is 2 to 3 cents.
A filling that puts nail polish into a bottle costs from 50 cents to $1 per bottle.
It costs 2 to 30 cents for the inside.
\"Even if they use the best Poland, I can\'t think it costs more than 50 cents,\" said a source familiar with the industry . \".
From there, the cost may rise.
Custom bottles like Mr.
Louboutin\'s is made of a special commissioned mold, 40 to 50 cents per piece.
The price of the mold itself may be between $35,000 and $40,000 for European glass used by Mr. Louboutin. But, Mr.
Bonneau said, \"No matter what you put on the shelf, behind this, you have the cost of development, the designer of the bottle, marketing and meeting the regulations of the purity industry.
\"We are creating a product that is almost at the pharmaceutical level,\" he added . \". ”Certainly Mr.
Louboutin has done his part to ensure the quality and aesthetic appeal of his products, insisting on imitating the color of the Chinese lacquer, which has been achieved, he said, paint by layering up to 20 layers.
\"This is the nail color I want,\" he said, \"but there are only two coats.
Support the efforts of designers like Mr.
Louboutin is a creative team of companies that speak out colors, research trends and develop proprietary recipes (
The color itself can be widely removed).
Then there is a name on the label.
\"In some cases, you are selling a 25-year history of designers,\" said James Slowey, president of bottle and nail polish packaging manufacturer Baralan USA.
\"It\'s a joke to spend $10 on it.
\"In the crowded market, elite products continue to thrive,\" says Jenny B.
Fine, editor of beauty company, covering trade in cosmetics.
She called Louboutin\'s introduction the debut of Chanel\'s best work, pioneering
Selling uppers is in the middle90s.
Before leaving a mark on that coveted black red paint, \"We are all wearing nail polish from the pharmacy,\" she said . \".
Now, there are dozens of fancy polishing products on the shelves competing for status --
And the wallet of the consumer.
According to the NPD study, even shoppers who tend to do math tend to be dismissive of price increases.
While few women who use popular brands and premium brands think there are significant differences in quality, many will inevitably return to famous brands.
\"When you have something that is not available anywhere, it gives you the right to brag,\" Ms. Grant said.
\"You want people to ask what you\'re using and you want to show off.
That said, the $50 has deterred some experienced businessmen.
\"It\'s really funny to spend so much money on nail polish,\" said Mr.
Free Burstell, it does not have Louboutin paint.
But elitism is important in fashion.
\"You know what they\'re talking about,\" he said . \"
\"If you\'re not in the front row, you\'re not at the show.
She was sitting on her heels, a knockout match.
Can she walk?
Of course, she said with a smile as she leaned against the front door for support.
\"I can go from here to the other end of the store.
\"For your own benefit, the function has never been in Mr.
List of priorities for Louboutin.
To prove this, look at the designer\'s latest project, 31 colorful nail polish collected in a piece of jewelry
Like glass bottles, the top of the top is as high as the top.
This is a statement that may be more suitable for display than the Breeze app.
\"The bottle is not practical,\" said Mr.
Louboutin admitted last week.
\"But, just as high heels may slow your walk, this long hat requires you to spend some time painting your nails.
He says his goal is to \"bring beauty to the realm of fine arts\" to create a rare object that takes a place on a woman\'s dresser.
There is a price for this grace, a Intoxication
Induce one there. Mr.
Louboutin is not the first designer to put his name on a luxury lacquer.
Prior to that, there were, among other things, Jason Wu, Mark Jacobs and Tom Ford, whose Polish wine was sold for $32 a bottle.
But he was the first to reach the $50 mark, an exciting move to lift nail polish to an unprecedented high. Mr.
Louboutin attributed the leap to the business needs of the luxury industry.
\"I can\'t think of the price,\" he said . \"
\"There is no reason to add normal products to the beauty category.
He can\'t find any debate among professionals in the industry.
Karen Grant, a beauty industry analyst at consumer research firm NPD Group, said: \"The packaging is great and exclusivity creates demand . \".
In addition, she added.
Louboutin\'s beauty business debuted on Saks Fifth Avenue in August and is unlikely to encounter too much resistance in terms of status --
Drive shoppers, they are high
Terminal treatment and cosmetics have only been strengthened since the recession (
It doesn\'t matter, these products often have a price of 300 to 500%, which is comparable to perfume products, far exceeding the price of designer clothing).
\"The mark of this category is quite astronomical,\" said Ed Burstell . \" As the general manager of Freedom in London, he has the final say on which cosmetics and treatments the store will carry. Mr.
Burstell is a veteran of Bergdorf Goodman and Henry Bendel, where he helped revitalize the beauty department.
He said: \"Unless there is a secret ingredient, these marks are related to consumer psychology and brand.
Bernard Bonneau, general manager of fiusa USA, France, noted: \"We are not the paint industry, we are the cosmetics industry.
You\'re not selling a $1 product.
You\'re selling what customers dream.
\"However, customers may rarely think of the huge gap between the cost she pays for her favorite varnish and the actual cost of producing it.
Worried about alienating customers, industry insiders declined to name and set the cost of a bottle of wine at 5 to 20 cents, a figure that could rise to 30 cents for special features.
The price of the brush is 2 to 3 cents.
A filling that puts nail polish into a bottle costs from 50 cents to $1 per bottle.
It costs 2 to 30 cents for the inside.
\"Even if they use the best Poland, I can\'t think it costs more than 50 cents,\" said a source familiar with the industry . \".
From there, the cost may rise.
Custom bottles like Mr.
Louboutin\'s is made of a special commissioned mold, 40 to 50 cents per piece.
The price of the mold itself may be between $35,000 and $40,000 for European glass used by Mr. Louboutin. But, Mr.
Bonneau said, \"No matter what you put on the shelf, behind this, you have the cost of development, the designer of the bottle, marketing and meeting the regulations of the purity industry.
\"We are creating a product that is almost at the pharmaceutical level,\" he added . \". ”Certainly Mr.
Louboutin has done his part to ensure the quality and aesthetic appeal of his products, insisting on imitating the color of the Chinese lacquer, which has been achieved, he said, paint by layering up to 20 layers.
\"This is the nail color I want,\" he said, \"but there are only two coats.
Support the efforts of designers like Mr.
Louboutin is a creative team of companies that speak out colors, research trends and develop proprietary recipes (
The color itself can be widely removed).
Then there is a name on the label.
\"In some cases, you are selling a 25-year history of designers,\" said James Slowey, president of bottle and nail polish packaging manufacturer Baralan USA.
\"It\'s a joke to spend $10 on it.
\"In the crowded market, elite products continue to thrive,\" says Jenny B.
Fine, editor of beauty company, covering trade in cosmetics.
She called Louboutin\'s introduction the debut of Chanel\'s best work, pioneering
Selling uppers is in the middle90s.
Before leaving a mark on that coveted black red paint, \"We are all wearing nail polish from the pharmacy,\" she said . \".
Now, there are dozens of fancy polishing products on the shelves competing for status --
And the wallet of the consumer.
According to the NPD study, even shoppers who tend to do math tend to be dismissive of price increases.
While few women who use popular brands and premium brands think there are significant differences in quality, many will inevitably return to famous brands.
\"When you have something that is not available anywhere, it gives you the right to brag,\" Ms. Grant said.
\"You want people to ask what you\'re using and you want to show off.
That said, the $50 has deterred some experienced businessmen.
\"It\'s really funny to spend so much money on nail polish,\" said Mr.
Free Burstell, it does not have Louboutin paint.
But elitism is important in fashion.
\"You know what they\'re talking about,\" he said . \"
\"If you\'re not in the front row, you\'re not at the show.
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