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Professional Brush Making Machine Manufacturer since 1988.CHINA

Innovative ways for the future development of brush companies_FAQ

by:MX machinery      2022-03-18
After years of development, brush companies have gradually changed from the initial small workshop production model to modern enterprise management. However, in recent years, in the face of various pressures and unfavorable factors, many small-scale brush companies have not reflected on it and are still ignoring the cost. Initiate a low-level price war. It can be said that many brush manufacturers still rely to a large extent on the cost advantage brought by the demographic dividend, that is, the low labor cost. Can the current and future brush production market still be leveraged by simple low prices? With the improvement of consumer consumption levels, under the influence of oversupply in the market and the survival of the fittest among brands, the influence of brand effects in future consumption will become greater and greater. Small brands with low prices as a selling point will be in the market. It is simply difficult to find a living space. On the other hand, with the saturation of the market and intensified competition, many brush companies, especially those mainly producing road sweeping brushes, have shown a trend of 'small profit'. Therefore, in the traditional low-end market, the competition among enterprises will also transition from price competition to brand competition. In this competitive environment, small and medium-sized brands in the brush industry that lack technical support and brand effects can hardly compete with strong brands in the market. Regarding this trend, Meixin Brushes believes: “The brush industry is slowly becoming mature, and corporate profits are also becoming more reasonable. Brand competition has become a future point of competition. The process from quantitative change to qualitative change will definitely accompany the industry’s labor pains and even the industry. Structural adjustments.” And if companies want to take the initiative in industrial adjustments, through technological innovation and industrial upgrading to tangibly improve product quality, increase the added value of brush products, establish their own brands, and create brand cultural connotations, the only way is this In order to be invincible in the increasingly fierce market competition.
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